Highway Rock. UX/UI design for casual browser metagame for World of Tanks

UX/UI design for browser game for a World of Tanks event  with an online car constructor inside — a casual web game. It allowed players to build cards with various car parts based around different subcultures of the 1960s U.S.

The project's goal was to improve retention and monetization around Independence Day in the US region, provide an enjoyable game experiment to players, and present the American style to other regions.

The idea of this event was to have three teams - Greasers, Preps, and Nerds. All three teams are based around different sub-cultures of America in the 1950s. Each faction will have its own unique design.

The event starts in the workshop. Each part has the price in “miles” that can be earned by in-game mission completion. Players drag and drop part he liked, try it and purchase. To complete the car - Player should purchase and install 6 parts - Body, Engine, Wheels, Chassis, and 2 types of accessories. 18 parts in 3 different styles allowed to create something really unique. Completed car stored in the Garage and player was able to begin building of the new car

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Senior UX/UI Designer — Web Project
As the Senior UX/UI Designer, I handled the full design cycle for this project:
· Designed and aligned the UX and site architecture
· A unique UI style was designed and created specifically for this event within the game's setting.
· Developed the visual content concept and wrote the technical brief for custom graphic assets
· Provided art direction and supervision to illustrators during asset creation
· Prepared the website and assets for smooth handoff to development

This browser game won award White Square. Digital & Interactive. Bronze
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Made for Wargaming. 2020